Sanmenxia Womens Entrepreneurship 12 years from the optical shop apprentice to do the owner of 3 stores

Clean and short hair, warm and fresh smile, work in an orderly manner, patient and meticulous... On the afternoon of April 8, in an optical shop in Sanmenxia City, the reporter saw Ke Wei, who was busy with glasses for customers. When talking about the experience of operating optical shops in these years, she smiled slyly: "I have always believed that there is gain in giving, and as long as I work hard, I will always find my own day."

Ke Wei is 37 years old. After graduating from high school, she became an apprentice in an optical shop in the city. Through continuous learning and mastering the matching skills, she gradually obtained qualification certificates such as senior glasses optometrists and senior glasses processors. In 2006, 25-year-old Ke Wei had been in the glasses industry for six years. She was not willing to work in an ordinary way, and her mind quietly gave birth to the idea of starting a business.

"I love this industry, and I have accumulated a lot of work experience in these years, so the initial goal of starting a business is to open an optical shop of my own." In May 2006, Ke Wei resigned and began to look for stores and buy. device. In order to succeed in starting a business, she paid a lot of time and energy, and the lack of starting funds became the first problem she encountered. At this time, the city's small secured loan center provided her with an interest-free loan of 50,000 yuan, plus nearly 150,000 yuan borrowed from relatives and friends. In September 2006, "KeYi Optical Store" was on Huanghe Road and Liu. The opening of the intersection of Feng Road was officially opened.

When working in other optical shops, Ke Wei's technology and service won the recognition of many customers. After the opening of her own optical shop, these old customers became the first stable customers in the store. “At the time, the store had 50 square meters, plus I only had 3 employees. In order to ensure that the source is not lost, the store guarantees to open every day from 8 am to 9 pm every year. In that year, I am in the store every day. There is no day off in the day.” Ke Wei said that the glasses industry is a special industry with high technical content. The optician’s technology is good, and customers can feel it when they wear glasses. Therefore, at the beginning of her business, she is busy in the store every day, but also make full use of her spare time to read and study, and then pass on a set of theories and techniques she has developed to other clerk to improve the overall technical level of the optical shop staff. In daily operations, in the selection of mirrors, optometry, optician, and mirrors, Ke Wei requires scientific rigor and meticulousness to improve customer satisfaction. "Self-operated stores are no bigger than the brand effect of franchise stores. Only by ensuring consumers can provide higher quality glasses, more affordable optic price, and better after-sales service can the store be operated well." Ke Wei said.

It is with this kind of careful and careful attitude that the first year of the Kezhen Optical Shop has a turnover of 300,000 yuan, and the business is getting better and better. In 2013, considering that the original storefront could no longer meet the existing market demand, Ke Wei decisively transferred the old store and used the money earned in these years to open a 100 square meter across the second junior high school in Huanghe Road, urban area. M's new store. “Because the new store is opposite the school, I will target the target consumer group as an ordinary student, relying on economical and practical middle and low-end products to attract customers.” Ke Wei recalls that the new store has hired 6 people. When the business is good, everyone is busy. I have to turn around and I can’t even eat. With affordable prices, superb fitting technology, and word of mouth from customers, the new store's business is gradually on the right track, and its annual turnover has doubled.

The smooth running of the business did not make Ke Wei proud and complacent, but gave her greater motivation to fight. In 2015, Ke Wei opened a second optical shop in Huawei Health City on the Lushan Road in the city. In 2017, she opened a third store in the northeast corner of the intersection of Huanghe Road and Daling Road. At the same time operating three stores, Ke Wei's burden has become heavier. She has gradually shifted her management focus to management, hired store managers, formulated regulations, and clarified rewards and punishments. I hope that through the institutionalized and standardized management, the optical store will be protected in the long run. development of.

“At present, my focus is mainly on the third store.” Ke Wei introduced that the store covers an area of more than 200 square meters and has an independent optician area, comprehensive optometry area, processing area and visual function exercise area. Among them, "visual function exercise" is her particularly important business development direction. “Since 2014, we have cooperated with the municipal education department and often entered the major schools to test the vision for students. During the testing process, I found that many children suffer from myopia, hyperopia and astigmatism at a young age. It can be alleviated and corrected by visual function exercise, and the Sanmenxia market is lacking in professional institutions for this service. Therefore, I am in the third store owner to push the functional exercise and develop a treatment plan for each teenager. By adhering to visual training, we can prevent vision deterioration. From the opening to the present, our service has been recognized by a group of customers, which makes me feel very fulfilled."

From the optical shop apprentice to the owner of the three stores, recalling the experience of 12 years of entrepreneurship, Ke Wei has a lot of emotions. In her eyes, starting a business is not a simple matter, but as long as you are down-to-earth and go all out to do the right thing, your dreams will always be realized. When talking about the future, Ke Wei said: "In these years, my annual rest time is no more than three days. In the future, I hope to have more time to spend time with my family and enjoy life while running a good store!"