Linhai: 100,000 counterfeit "brand glasses" were destroyed

Duqiao glasses are famous throughout the country. However, there are also many problems, such as the large number of counterfeit and shoddy products, the serious problem of trademark infringement, and many small private enterprises illegally copying famous foreign brands such as Gucci and Dior. In recent years, the Duqiao Branch of the Linhai City Market Supervision Bureau has continuously increased the investigation and punishment of illegal and illegal glasses companies such as counterfeit and shod glasses and trademark infringement. On the morning of December 13, 100,000 fake brand-name glasses were destroyed.

In the compound of Duqiao Branch of Linhai City Market Supervision Bureau, there is a white carton piled up in the ground, which is filled with fake brand-name glasses, and the road roller crushes all the sunglasses.

Zheng Ning, deputy team leader of the Duqiao Branch of the Linhai Municipal Market Supervision Bureau, said: "We have a few typical sunglasses from this batch of items to be processed. This subscript is Dior's sunglasses. This target is the brand of Gucci. This is the logo of Ray-Ban, this is Montblanc, most of them use the same logo, including its design, of course, a small part of the product, only the logo, other designs are counterfeit by the manufacturers themselves. ”

Zheng Ning told reporters that on July 2 this year, they received complaints and reported that a glasses factory in Songzhong Village, Duqiao Town was producing counterfeit brand glasses. Law enforcement officers immediately rushed to the production and operation sites.

Zheng Ning, deputy team leader of the Duqiao Branch of the Linhai Municipal Market Supervision Bureau: “Illegal production sites are relatively remote glasses production and processing factories in Songzhong Village, Duqiao Town. When we went, the operators were not on the scene, we let The employee called and told him to go to the scene. During the investigation, he found his packaging workshop, five or six employees, in the packaging of Ray-Ban glasses, we took a look at the scene, probably around 2200. ”

It is understood that the "Ray.Ban" (Ray-Ban) trademark is registered by Lu Xun Tika Group Co., Ltd., and is a well-known brand in the optical industry. The party Ge Mo bought sunglasses accessories such as lenses, loops, temples, etc. Business information of the merchant. A total of 2,280 fake Ray-Ban sunglasses were seized at the scene.

Zheng Ning, deputy team leader of the Duqiao Branch of the Linhai Municipal Market Supervision Bureau: “In the inspection process, the operator (Ge) also arrived at the scene. He confessed that a foreign customer came to the order placed in his factory. At that time, the results of the investigation were communicated with the customer. The customer directly broke all the information clues, and the follow-up could not be contacted. He was a normal processing factory. Occasionally, he took an order and there was a chance. This batch of products was produced. According to our investigation (verification), he only produced this batch."

On August 10, Linhai City Market Supervision Administration issued an administrative penalty decision letter to the optical factory, ordered it to immediately stop the infringement, and confiscated 2,280 pairs of 'Ray.Ban' sunglasses, which infringed the registered trademark. A fine of 11,000 yuan was imposed on it.

The reporter learned that since the beginning of this year, the Duqiao City Supervision and Administration Bureau has investigated and prosecuted 63 cases of infringement of the exclusive right to use registered trademarks in the optical industry, of which 48 have been issued a penalty decision and a fine of more than 1 million yuan.

Jin Jianmin, deputy director of Duqiao Branch of Linhai Municipal Market Supervision Bureau: "Since the beginning of January 1 this year, a total of 126,000 pairs of (fake) glasses and seized items have been investigated. After we issued the decision, the parties have six months. The duration of the lawsuit, within six months of the litigation period, the parties did not file a lawsuit. After the expiration of the lawsuit, the (fake glasses) were disposed of, and 100,000 pairs were destroyed today. The destruction was also carried out in the second half of last year. Also destroyed together."

For a long time, Duqiao glasses have always been associated with words such as “cheap”, “inferior quality” and “cottage”. In the face of increasingly fierce market competition, some glasses companies are holding up their luck, illegally producing counterfeit and shoddy products, and do not know how to improve their quality and establish their own brands. Duqiao Market Supervision Branch said that it hopes to help the glasses companies establish brand awareness by cracking down on these illegal activities, and also constantly change consumers' understanding of the Duqiao glasses industry.